This is going to sound a leeetle bit familiar.
H&M has collaborated with a top designer to produce a truly wonderful high-street collection, and I want all of it. (Not that it’s available yet. You have to wait until 8 March, sharpening your elbows, until you can muscle on in there and get it. But if you do, leave the jewellery ALONE. It’s MINE.)
It’s Beads Boys & Bangles all over again. H&M’s chief, Margareta van den Bosch, was one of the inspirations for Andy Elat, the retail impressario in the Threads series – but only the good bits! This time, she’s worked with someone with an equally wonderful, unspellable name – Consuelo Castiglioni of Marni. The collection will be colourful and bold and slightly mad and wonderful and grown-up. Check it out here.
Then they got Sofia Coppola (official film goddess) to film the promotional video. Then they used Bryan Ferry’s Avalon as the song for the backing track.
Can. Not. Take. Any. More. Perfection.